Domain migrations are a tough process when it comes to SEO. And that’s because you can easily lose organic traffic if not done correctly.
I have coordinated several migrations in my career:
- HTTP to HTTPs migration
- Server migration
- Domain migration (rebrand)
- Subdomain to site folder migration (and vice-versa)
- CMS migration
To successfully run a migration that involves changing the domain, server, site structure, or CMS, SEO has to come in before you hit the switch.
Therefore, if you plan a migration for your online business, it’s best if you consider SEO first and contact me – so, I can audit your website and come up with the SEO migration plan your team can follow.
Remember that rankings and traffic usually fluctuate after you’ve migrated, depending on your website’s size and history.
Important: SEO must be taken into consideration before completing the migration. Based on your website’s size and brand power, SEO planning has to start weeks or months in advance.
Are you planning a migration and need SEO support? Contact me now!